Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

• Greater Mekong Subregion Tourism Sector Strategy 2016-2025

• Tourism Working Group (TWG)

• Mekong Tourism Coordinating Office website

Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat. 

Tourism is growing rapidly in Viet Nam, but most growth and corresponding socioeconomic benefits are concentrated in a few gateway destinations, says ADB Project Administration Unit Head for Viet Nam Mr. Steven Schipani. Photo: ADB.

ADB Project to Help Boost Inclusive Tourism in Viet Nam’s Secondary Towns

HA NOI, VIET NAM (10 December 2018) — The Asian Development Bank has approved a $45 million loan to help Viet Nam transform secondary towns into more economically inclusive, competitive tourism destinations.

A startup from Luang Prabang that supplies reusable bamboo straws to the hospitality industry won the top prize in the 2018 Mekong Innovative Startups in Tourism (MIST) competition. Photo: MIST.

BambooLao Wins 2018 Mekong Travel Startup Challenge

A reusable bamboo straw producer from the Lao People’s Democratic Republic (Lao PDR) beat 111 entrants from across Southeast Asia to take the top prize in the 2018 Mekong Innovative Startups in Tourism (MIST) challenge.

Nguyen Thi Huong Lien (fourth from left in photo) started women-led motorcycle tours in Hue City, Viet Nam in 2014. She has since expanded her business to four more cities and is eyeing other markets in the Greater Mekong Subregion. Photo: I Love Asia.

Promoting Responsible Tourism through Innovative Startups

A young businesswoman offering motorcycle tours led by women is one of the entrepreneurs supported by a tourism accelerator program in the Greater Mekong Subregion.


Photo: iStock.com

Mekong Tourism Forum 2018

The Ministry of Tourism and Sports of Thailand is hosting the Mekong Tourism Forum (MTF) 2018 in Nakhon Phanom province from 26 to 29 June in collaboration with the Mekong Tourism Coordinating Office. This year's forum will focus on travel trends with the theme "Transforming Travel—Transforming Lives."

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