Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.
The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.
In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.
Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.
The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.
Related
• Greater Mekong Subregion Tourism Sector Strategy 2016-2025
• Mekong Tourism Coordinating Office website
Focal Persons at the Asian Development Bank
Steven Schipani
Water and Urban Development Sector Office
Sectors Group
Dee Suvimol Thanasarakij (Ms.)
Executive Director,
Mekong Tourism Coordinating Office
www.mekongtourism.org
Other Concerned Staff & Consultants
Asadullah Sumbal
Regional Cooperation and Integration Unit
Southeast Asia Department
Alma Canarejo
Regional Cooperation and Integration Unit
Southeast Asia Department/GMS Secretariat
Send inquiries to GMS Secretariat.
Photo credit: Travel and Tour World
In a significant move to enhance their cultural and tourism cooperation, Viet Nam and Laos held a series of discussions this week to solidify their partnership.
Photo credit: Vietnam News Agency
Authorities of the northern border province of Lang Son and Guangxi Zhuang Autonomous Region of China held an online signing ceremony for a Memorandum of Understanding (MoU) to jointly develop a pilot smart border gate.
The 52nd GMS Tourism Working Group Meeting (TWG-52) was held on 21 November 2023. It was attended by senior and mid-level officials representing the National Tourism Organizations (NTOs) of the Greater Mekong Subregion (GMS) countries, Mekong Tourism Coordinating Office, development partners and organizations including the ASEAN Japan Centre, GMS Secretariat and private sector.
This brief explores how bookings for alternative accommodations have soared in Southeast Asia and why stronger regulation can help maintain quality standards, increase tax revenue, and maximize local economic benefits.
The Government of Lao People's Democratic Republic (Lao PDR) with assistance of the Mekong Tourism Coordinating Office (MTCO) virtually convened the 49th Meeting of the Greater Mekong Subregion (GMS) Tourism Working Group (TWG-49) on 12 May 2022. The meeting was attended by representatives of the National Tourism Organizations (NTOs) of the six GMS countries, MTCO, and the Asian Development Bank (ADB).
ADB has worked out a core pipeline of projects for 2022–2024 that uses more responsive financing modalities and considers Viet Nam’s priorities for medium- and long-term post-pandemic recovery.
Night scene in downtown Ho Chi Minh City, Viet Nam. Taken in 2019. Photo by Gerhard Joren/ADB.
Cambodia, Lao PDR, and Viet Nam (CLV) are looking to revitalize tourism in the CLV subregion, and held a meeting on 4 May to discuss implementing the Tourism Development Plan for the Development Triangle Region (2020-2025) and Vision 2030. The working group plans to promote tourism in the triangle region through exhibitions, videos, logos and brands, with a focus on digital advertising.
A cruise ship in Ha Long Bay, Viet Nam. Photo by Bryan Lippincott (CC BY-ND 2.0)
The 25th Meeting of ASEAN Tourism Ministers held on 19 January 2022 in Sihanoukville, Cambodia, exchanged views on the way forward for the recovery of the region’s tourism industry. Bearing the theme “ASEAN – A Community of Peace and Shared Future,” the Meeting discussed the impact of COVID-19 on each ASEAN member state and emphasized the development of the tourism sector amid the coronavirus disease (COVID-19) pandemic.
Decline in Tourist Growth
Chay Lap Farmstay in Phuc Trach commune, Bo Trach District, Quang Binh Province. The community-based tourism area was first supported by the GMS Sustainable Tourism Development Project funded by ADB. The People's Committee of Quang Binh province allowed it to partner with Oxalis Adventure Tours in order to upgrade the Farmstay to a four-star service. Photo by ADB
Viet Nam is eyeing the development of rural tourism—such as community-based tourism, agricultural tourism, and ecotourism—backed by digital transformation.
Viet Nam has around 365 rural tourism spots and more than 2,000 traditional craft villages with potential for development under rural tourism.
Trade promotion agencies of Cambodia, India, Thailand, and Viet Nam held an event promoting cross-border trade connectivity between India and countries in the Greater Mekong Subregion (GMS) on 19 August. Representatives from each country gave briefings on their business environment and exchanged experiences in facilitating trade and investment cooperation. Noting challenges caused by COVID-19, they urged governments to take measures to help their small and medium-sized enterprises (SMEs) move beyond national borders and expand markets.
Greater Mekong Subregion Secretariat
Regional Cooperation and Operations Coordination Division,
Southeast Asia Department, Asian Development Bank
Address: 6 ADB Avenue, Mandaluyong City 1550, Metro Manila, Philippines
Telephone: +63 2 8632 4444 Fax: +63 2 8636 2226