Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.
The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.
In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.
Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.
The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.
Related
• Greater Mekong Subregion Tourism Sector Strategy 2016-2025
• Mekong Tourism Coordinating Office website
Focal Persons at the Asian Development Bank
Steven Schipani
Water and Urban Development Sector Office
Sectors Group
Dee Suvimol Thanasarakij (Ms.)
Executive Director,
Mekong Tourism Coordinating Office
www.mekongtourism.org
Other Concerned Staff & Consultants
Zulfia Karimova, EAPF
Regional Cooperation and Integration Unit
Central and West Asia Department
Mark Bezuijen
Agriculture, Food, Nature, and Rural Development Sector Office
Sectors Group
Asadullah Sumbal
Regional Cooperation and Integration Unit
Southeast Asia Department
Alma Canarejo
Regional Cooperation and Integration Unit
Southeast Asia Department/GMS Secretariat
Send inquiries to GMS Secretariat.
Fisherwoman in Stung Sangke river, Battambang province. Photo by Eric Sales/ADB.
A proposed Asian Development Bank (ADB) project will help finance two standard ports that will boost the fisheries and tourism sectors of Cambodia’s Kep province.
A report by the Khmer Times shared provincial officials and ADB are working to establish the ports’ locations, according to Mr. Vao Sokha, Kep Deputy Governor.
Night scene in downtown Ho Chi Minh City, Viet Nam. Taken in 2019. Photo by Gerhard Joren/ADB.
Cambodia, Lao PDR, and Viet Nam (CLV) are looking to revitalize tourism in the CLV subregion, and held a meeting on 4 May to discuss implementing the Tourism Development Plan for the Development Triangle Region (2020-2025) and Vision 2030. The working group plans to promote tourism in the triangle region through exhibitions, videos, logos and brands, with a focus on digital advertising.
Sustainable tourism supports the SDGs, revives the environment, and boosts communities. Photo credit: ADB.
Instead of recapturing the tourism of the pre-pandemic era, countries should strive to create a new kind of tourism that is more closely aligned to the SDGs.
A cruise ship in Ha Long Bay, Viet Nam. Photo by Bryan Lippincott (CC BY-ND 2.0)
The 25th Meeting of ASEAN Tourism Ministers held on 19 January 2022 in Sihanoukville, Cambodia, exchanged views on the way forward for the recovery of the region’s tourism industry. Bearing the theme “ASEAN – A Community of Peace and Shared Future,” the Meeting discussed the impact of COVID-19 on each ASEAN member state and emphasized the development of the tourism sector amid the coronavirus disease (COVID-19) pandemic.
Decline in Tourist Growth
Waterfall in Phnom Kulen, Siem Reap, Cambodia. Photo by Kim Seng (CC BY-NC-ND 2.0)
The Government of Cambodia’s Ministry of Environment plans to develop and establish ecotourism in protected areas of Siem Reap, Kampong Speu, and Koh Kong provinces under the “Cambodia Sustainable Landscape and Ecotourism Project.”
Areas that will potentially be developed include the Preah Jayavarman-Norodom National Park “Phnom Kulen”; the Oral Mountain Wildlife Sanctuary and the Central Cardamom Mountain National Park; and the Tatai and Peam Krasop Wildlife Sanctuaries.
ADB has approved two grants to boost tourism and rice production in Cambodia.
The Asian Development Bank (ADB) has approved two grants totaling $6.8 million to help revive tourism in Cambodia, boost the country’s rice quality and production, and repair the rice supply chain damaged by the coronavirus disease (COVID-19) pandemic.
Trade promotion agencies of Cambodia, India, Thailand, and Viet Nam held an event promoting cross-border trade connectivity between India and countries in the Greater Mekong Subregion (GMS) on 19 August. Representatives from each country gave briefings on their business environment and exchanged experiences in facilitating trade and investment cooperation. Noting challenges caused by COVID-19, they urged governments to take measures to help their small and medium-sized enterprises (SMEs) move beyond national borders and expand markets.
Photo of the Angkor in Siem Reap, Cambodia. Photo by Flip Nomad via Flickr (CC BY-NC-ND 2.0).
Cambodia’s Ministry of Tourism (MOT) and key tourism stakeholders from the country’s private sector, including the Cambodian Association of Travel Agents, the Cambodian Tourism Federation, the Cambodian Restaurants Association, the Cambodia Hotel Association, and the Pacific-Asia Travel Association, held a meeting on 2 June to discuss plans to open the country to vaccinated tourists traveling on package tours as early as October. Tourism brings in around 32.7% share of Cambodia’s gross domestic product.
The border between Aranyaprathet, Sa Kaeo, Thailand and Poipet, Cambodia. Photo by Thanate Tan via Flickr (CC BY 2.0).
Thailand's Department of Highways noted that construction of the new Highway 3646 linking Thailand and Cambodia is already 70% complete. Full completion is expected by next February. Highway 3646 will connect Ban Nong Ian in Sa Kaeo, Aranyaprathet, Thailand, to Banteay Meanchey, Cambodia, via the Thailand-Cambodia Friendship Bridge.
This publication provides an analysis of key challenges and opportunities for the Greater Mekong Subregion (GMS) to realize its development goals by 2030 and beyond.
Greater Mekong Subregion Secretariat
Regional Cooperation and Operations Coordination Division,
Southeast Asia Department, Asian Development Bank
Address: 6 ADB Avenue, Mandaluyong City 1550, Metro Manila, Philippines
Telephone: +63 2 8632 4444 Fax: +63 2 8636 2226