Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

• Greater Mekong Subregion Tourism Sector Strategy 2016-2025

• Tourism Working Group (TWG)

• Mekong Tourism Coordinating Office website

Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat. 

48th Meeting of the GMS Tourism Working Group (TWG-48)

The Government of Thailand with assistance of the Mekong Tourism Coordinating Office (MTCO) virtually convened the 48th Meeting of the Greater Mekong Subregion (GMS) Tourism Working Group (TWG-48) on 17 September 2021. The meeting was attended by representatives of the National Tourism Organizations (NTOs) of the six GMS countries—Cambodia, the People’s Republic of China, Lao People's Democratic Republic, Myanmar, Thailand, and Viet Nam—MTCO, the Asian Development Bank (ADB), World Bank, and other GMS development partners.


Chay Lap Farmstay in Phuc Trach commune, Bo Trach District, Quang Binh Province. The community-based tourism area was first supported by the GMS Sustainable Tourism Development Project funded by ADB. The People's Committee of Quang Binh province allowed it to partner with Oxalis Adventure Tours in order to upgrade the Farmstay to a four-star service. Photo by ADB

Viet Nam Eyes Development of Rural Tourism Powered by Digital Technology

Viet Nam is eyeing the development of rural tourism—such as community-based tourism, agricultural tourism, and ecotourism—backed by digital transformation.  

Viet Nam has around 365 rural tourism spots and more than 2,000 traditional craft villages with potential for development under rural tourism.  

ADB-supported Event Promotes Cross-border Trade between India and GMS Countries

Trade promotion agencies of Cambodia, India, Thailand, and Viet Nam held an event promoting cross-border trade connectivity between India and countries in the Greater Mekong Subregion (GMS) on 19 August. Representatives from each country gave briefings on their business environment and exchanged experiences in facilitating trade and investment cooperation. Noting challenges caused by COVID-19, they urged governments to take measures to help their small and medium-sized enterprises (SMEs) move beyond national borders and expand markets.

Lao PDR’s Se Kong, Viet Nam’s Quang Nam Provinces Jointly Launch the Dakta Ok–Nam Giang Border Gates

The Governments of Lao People’s Democratic Republic and Viet Nam inaugurated the Dakta Ok (Se Kong, Lao PDR) – Nam Giang (Quang Nam, Viet Nam) border gates on 14 August 2021, which were upgraded to international status this year. This new international cross-border point is expected to further boost bilateral trade, investment, and tourism, and promote opportunities for cooperation between Viet Nam’s central key economic zone and Lao PDR’s south-central region, as well as Thailand’s southeast region.

Luang Prabang Station along Lao PDR-People's Republic of China Railway Nears Completion

The Luang Prabang Station along the Lao PDR-People's Republic of China (PRC) railway is set to be completed in August, notes the China Radio International Vientiane. It will have two platforms, four tracks, and a station hall that can accommodate 1,200 passengers. The station’s roof incorporates a distinctive “three vertical lines, one diagonal” design in the steel structure.  

Photo of the Angkor in Siem Reap, Cambodia. Photo by Flip Nomad via Flickr (CC BY-NC-ND 2.0).

Cambodia Eyes Welcoming Travelers on Package Tours by October

Cambodia’s Ministry of Tourism (MOT) and key tourism stakeholders from the country’s private sector, including the Cambodian Association of Travel Agents, the Cambodian Tourism Federation, the Cambodian Restaurants Association, the Cambodia Hotel Association, and the Pacific-Asia Travel Association, held a meeting on 2 June to discuss plans to open the country to vaccinated tourists traveling on package tours as early as October. Tourism brings in around 32.7% share of Cambodia’s gross domestic product. 

Vientiane toll station photo by _khamla_phimmasone_US$. This file comes from Mapillary.com, a service for sharing geotagged photos. All photos are under a CC BY-SA 4.0. 

Lao PDR-PRC Expressway to Improve Connectivity and Boost Investment

The planned Lao People’s Democratic Republic (PDR)-People’s Republic of China (PRC) expressway aims to improve the transport of goods and people, promote production, and boost commerce, investment, tourism and services, in line with the Government of Lao PDR's objectives. It spans 440 kilometers and comprises four sections in total. Section 1 running between Vientiane and Vangvieng, is already in use. 

47th Meeting of the GMS Tourism Working Group (TWG-47)

The Government of Viet Nam with assistance of the Mekong Tourism Coordinating Office (MTCO) virtually convened the 47th Meeting of the Greater Mekong Subregion (GMS) Tourism Working Group (TWG-47) on 27 May 2021. The meeting was attended by representatives of the National Tourism Organizations (NTOs) of the six GMS countries—Cambodia, the People’s Republic of China, Lao PDR, Myanmar, Thailand, and Viet Nam—the MTCO, and the Asian Development Bank (ADB).


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