Photo credit: Bangkok Post
The Tourism Authority of Thailand (TAT) has targeted four niche markets for next year: wellness, luxury experience, sports tourism and honeymoons.
Thailand is on track to welcome 36 million international visitors in 2024, according to the Kasikorn Research Centre (KResearch). This forecast is based on the robust performance in the early months of the year, which marked a notable 50% increase in foreign arrivals, totaling 6.4 million in January and February.
The 52nd GMS Tourism Working Group Meeting (TWG-52) was held on 21 November 2023. It was attended by senior and mid-level officials representing the National Tourism Organizations (NTOs) of the Greater Mekong Subregion (GMS) countries, Mekong Tourism Coordinating Office, development partners and organizations including the ASEAN Japan Centre, GMS Secretariat and private sector.
This brief explores how bookings for alternative accommodations have soared in Southeast Asia and why stronger regulation can help maintain quality standards, increase tax revenue, and maximize local economic benefits.
The Government of Thailand eyes an investment target of THB 500 billion (around $13.7 billion) for its Eastern Economic Corridor (EEC) over the next five years, focusing on industries such as electric vehicle development, medical services, biotechnology infrastructure, and digital industries.
The Viet - Smart Tourist Card. Photo by Viet Nam Tourism website
The Greater Mekong Subregion (GMS) Economic Cooperation Program Strategic Framework 2030 (GMS-2030) emphasizes new possibilities opened by digitalization. At the recently held 51st GMS Tourism Working Group Meeting (TWG-51), GMS countries highlighted various digital initiatives they are implementing, which are helping boost their tourism markets and improve visitor management.
Thailand’s unemployment rate dropped to 1.05%, its lowest in three years, as the country’s tourism industry rebounds.
The Government of Lao People's Democratic Republic (Lao PDR) with assistance of the Mekong Tourism Coordinating Office (MTCO) virtually convened the 49th Meeting of the Greater Mekong Subregion (GMS) Tourism Working Group (TWG-49) on 12 May 2022. The meeting was attended by representatives of the National Tourism Organizations (NTOs) of the six GMS countries, MTCO, and the Asian Development Bank (ADB).
ADB supports Thailand in responding to the health, social, and economic impacts of the COVID-19 pandemic. In 2021, ADB provided $1.5 billion loan to help the country mitigate the negative economic impact of the pandemic.
A cruise ship in Ha Long Bay, Viet Nam. Photo by Bryan Lippincott (CC BY-ND 2.0)
The 25th Meeting of ASEAN Tourism Ministers held on 19 January 2022 in Sihanoukville, Cambodia, exchanged views on the way forward for the recovery of the region’s tourism industry. Bearing the theme “ASEAN – A Community of Peace and Shared Future,” the Meeting discussed the impact of COVID-19 on each ASEAN member state and emphasized the development of the tourism sector amid the coronavirus disease (COVID-19) pandemic.
Decline in Tourist Growth
Greater Mekong Subregion Secretariat
Regional Cooperation and Operations Coordination Division,
Southeast Asia Department, Asian Development Bank
Address: 6 ADB Avenue, Mandaluyong City 1550, Metro Manila, Philippines
Telephone: +63 2 8632 4444 Fax: +63 2 8636 2226