Sinouk coffee is a rich blend of coffee named after its founder who spent his formative years in France where he developed a passion for coffee. For him, coffee is a convivial drink and it goes beyond drinking the coffee. He returned to Lao PDR and eventually organized the Lao PDR Coffee Association to promote the production, processing and marketing of coffee. A few years ago, he was involved in organizing a festival to showcase Lao coffee. Sinouk maintains his own coffee plantation to control the quality of the coffee beans produced and he has also developed a range of coffee processing roasts – including mild and strong blends to cater to a wider range of connoisseurs and gourmands and the consuming public as well as the export market. The coffee’s special quality its organic certification. Sinouk exports green coffee beans and aside from his own production, he also buys coffee from the other local farmers. Currently Sinouk coffee shop has about 15 outlets and supplies coffee as whole bean, ground, and in capsule form and is innovating packaging for drip coffee. Sinouk has converted his coffee plantation as a resort for tourists now called Sinouk Coffee Resort for those who want to stay in an agrarian setting. Sinouk is proud to have contributed to the development of a Lao PDR brand of coffee. His hope for the future is he gets his coffee certified as a Geographic Indication (GI) product.