The 25th Meeting of ASEAN Tourism Ministers held on 19 January 2022 in Sihanoukville, Cambodia, exchanged views on the way forward for the recovery of the region’s tourism industry. Bearing the theme “ASEAN – A Community of Peace and Shared Future,” the Meeting discussed the impact of COVID-19 on each ASEAN member state and emphasized the development of the tourism sector amid the coronavirus disease (COVID-19) pandemic. 

Decline in Tourist Growth 

The Government of Cambodia’s Ministry of Environment plans to develop and establish ecotourism in protected areas of Siem Reap, Kampong Speu, and Koh Kong provinces under the “Cambodia Sustainable Landscape and Ecotourism Project.” 

Areas that will potentially be developed include the Preah Jayavarman-Norodom National Park “Phnom Kulen”; the Oral Mountain Wildlife Sanctuary and the Central Cardamom Mountain National Park; and the Tatai and Peam Krasop Wildlife Sanctuaries. 

The Asian Development Bank (ADB) has approved two grants totaling $6.8 million to help revive tourism in Cambodia, boost the country’s rice quality and production, and repair the rice supply chain damaged by the coronavirus disease (COVID-19) pandemic.

The Government of Thailand with assistance of the Mekong Tourism Coordinating Office (MTCO) virtually convened the 48th Meeting of the Greater Mekong Subregion (GMS) Tourism Working Group (TWG-48) on 17 September 2021. The meeting was attended by representatives of the National Tourism Organizations (NTOs) of the six GMS countries—Cambodia, the People’s Republic of China, Lao People's Democratic Republic, Myanmar, Thailand, and Viet Nam—MTCO, the Asian Development Bank (ADB), World Bank, and other GMS development partners.

The Greater Mekong Subregion has increasingly focused on developing sustainable and inclusive tourism in recent years, with positive changes fostered by strong engagement between government, the private sector, and civil society.

Viet Nam is eyeing the development of rural tourism—such as community-based tourism, agricultural tourism, and ecotourism—backed by digital transformation.  

Viet Nam has around 365 rural tourism spots and more than 2,000 traditional craft villages with potential for development under rural tourism.  

Thailand will accelerate its railway connectivity, in line with the opening of the railway link between the People’s Republic of China (PRC) and Lao People’s Democratic Republic (Lao PDR) in December 2021.  

Trade promotion agencies of Cambodia, India, Thailand, and Viet Nam held an event promoting cross-border trade connectivity between India and countries in the Greater Mekong Subregion (GMS) on 19 August. Representatives from each country gave briefings on their business environment and exchanged experiences in facilitating trade and investment cooperation. Noting challenges caused by COVID-19, they urged governments to take measures to help their small and medium-sized enterprises (SMEs) move beyond national borders and expand markets.

The Governments of Lao People’s Democratic Republic and Viet Nam inaugurated the Dakta Ok (Se Kong, Lao PDR) – Nam Giang (Quang Nam, Viet Nam) border gates on 14 August 2021, which were upgraded to international status this year. This new international cross-border point is expected to further boost bilateral trade, investment, and tourism, and promote opportunities for cooperation between Viet Nam’s central key economic zone and Lao PDR’s south-central region, as well as Thailand’s southeast region.