Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

• Greater Mekong Subregion Tourism Sector Strategy 2016-2025

• Tourism Working Group (TWG)

• Mekong Tourism Coordinating Office website

Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat. 

The Viet - Smart Tourist Card. Photo by Viet Nam Tourism website

GMS Countries Roll Out Various Smart Tourism and Digital Initiatives

The Greater Mekong Subregion (GMS) Economic Cooperation Program Strategic Framework 2030 (GMS-2030) emphasizes new possibilities opened by digitalization. At the recently held 51st GMS Tourism Working Group Meeting (TWG-51), GMS countries highlighted various digital initiatives they are implementing, which are helping boost their tourism markets and improve visitor management.

 A cruise ship in Ha Long Bay, Viet Nam. Photo by Bryan Lippincott (CC BY-ND 2.0)

ASEAN Tourism Ministers Make Plans to Gradually Reopen ASEAN Tourism    

The 25th Meeting of ASEAN Tourism Ministers held on 19 January 2022 in Sihanoukville, Cambodia, exchanged views on the way forward for the recovery of the region’s tourism industry. Bearing the theme “ASEAN – A Community of Peace and Shared Future,” the Meeting discussed the impact of COVID-19 on each ASEAN member state and emphasized the development of the tourism sector amid the coronavirus disease (COVID-19) pandemic. 

 

Decline in Tourist Growth 

ADB-supported Event Promotes Cross-border Trade between India and GMS Countries

Trade promotion agencies of Cambodia, India, Thailand, and Viet Nam held an event promoting cross-border trade connectivity between India and countries in the Greater Mekong Subregion (GMS) on 19 August. Representatives from each country gave briefings on their business environment and exchanged experiences in facilitating trade and investment cooperation. Noting challenges caused by COVID-19, they urged governments to take measures to help their small and medium-sized enterprises (SMEs) move beyond national borders and expand markets.

Areenee Jasiti is a store assistant manager in Thailand where convenience stores have remained open, despite COVID-19. Convenience stores are one of Thailand's lifelines. Photo: UN Women/Ploy Phutpheng (CC BY-NC-ND 2.0)

$1.5 Billion ADB Loan to Support Thailand's COVID-19 Response

The Asian Development Bank (ADB) is providing a $1.5 billion loan to support the Government of Thailand’s response to the coronavirus disease (COVID-19) pandemic.

LocalFarm enables farmers and gardeners who had relied on tourism for their incomes to market seasonal fruits, vegetables, salads, and processed fruits directly to consumers. Photo courtesy of TakeMeTour via ADB.

ADB Ventures Backs LocalFarm to Help Thai Tourism Endure Downturn

The Asian Development Bank’s (ADB) impact investment platform, ADB Ventures, has teamed with the Tourism Authority of Thailand (TAT) to support technology startup TakeMeTour to develop the LocalFarm online platform and help mitigate the impact of the coronavirus disease (COVID-19) pandemic on Thailand’s tourism sector.

Photo: Rajesh_India/ Flickr (CC BY-NC-ND 2.0)

Travel Bubbles Proposed to Kickstart Tourism in the Region

‘Travel bubbles’ are being considered by Southeast Asian countries, including Myanmar and Thailand, as a means to safely resume travel activities. Members of the Mekong Tourism Advisory Group recommended creating travel bubbles to kickstart regional tourism in the absence of a coronavirus disease (COVID-19) vaccine in their meeting in May.

Cambodia Plans Improvement of Thailand and Viet Nam Border Gate Facilities

A press release from the Royal Government of Cambodia’s Ministry of Economy and Finance announced plans to improve facilities at border gates with Thailand and Viet Nam.   

Cambodia’s border crossing points with Thailand and Vietnam are crowded with traffic of cross-border transport and tourists. The country wants to develop the necessary infrastructure to manage this traffic flow to ease cross-border transport and boost trade activities.

The Economic and Financial Policy Committee, chaired by Deputy Prime Minister Aun Pornmoniroth, approved the proposal. 

Motorcycle tires being manufactured inside the Camel Rubber Vietnam Co. Ltd factory at the Lao Bao Commercial Area in Huong Hoa District, Quang Tri, Viet Nam. The tires produced by the company are sold locally and are also exported to Lao PDR, Cambodia, Thailand, European and South American countries, as well as to other countries in the ASEAN region. Photo by the Asian Development Bank.

ADB Promotes Trade and Cross-border Investment between SMEs in the GMS and India

The Asian Development Bank (ADB) approved a $3,000,000 technical assistance to support the implementation of initiatives to accelerate trade and cross-border investment between small and medium-sized enterprises (SMEs) of Cambodia, Thailand, Viet Nam—member countries of the Greater Mekong Subregion (GMS) program—and India. This ADB-administered technical assistance is financed by the United Kingdom Fund for Asia Regional Trade and Connectivity under the Regional Cooperation and Integration Financing Partnership Facility.