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Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

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In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

• Greater Mekong Subregion Tourism Sector Strategy 2016-2025

• Tourism Working Group (TWG)

• Mekong Tourism Coordinating Office website

Contact Persons

Focal Persons at the Asian Development Bank and Mekong Tourism Coordinating Office

  • Steven Schipani
    Viet Nam Resident Mission,
    Southeast Asia Department
  • Nattakorn Asunee Na Ayudhaya
    Operations Manager,
    Mekong Tourism Coordinating Office 
    www.mekongtourism.org

Other Concerned Staff & Consultants

  • Asadullah Sumbal
    Regional Cooperation and Operations Coordination Division,
    Southeast Asia Department
  • Alma Canarejo
    Regional Cooperation and Operations Coordination Division,
    Southeast Asia Department/GMS Secretariat

Send inquiries to GMS Secretariat.

Motorcycle tires being manufactured inside the Camel Rubber Vietnam Co. Ltd factory at the Lao Bao Commercial Area in Huong Hoa District, Quang Tri, Viet Nam. The tires produced by the company are sold locally and are also exported to Lao PDR, Cambodia, Thailand, European and South American countries, as well as to other countries in the ASEAN region. Photo by the Asian Development Bank.
ADB Promotes Trade and Cross-border Investment between SMEs in the GMS and India

The Asian Development Bank (ADB) approved a $3,000,000 technical assistance to support the implementation of initiatives to accelerate trade and cross-border investment between small and medium-sized enterprises (SMEs) of Cambodia, Thailand, Viet Nam—member countries of the Greater Mekong Subregion (GMS) program—and India. This ADB-administered technical assistance is financed by the United Kingdom Fund for Asia Regional Trade and Connectivity under the Regional Cooperation and Integration Financing Partnership Facility.

Projects

44th GMS Tourism Working Group Meeting Promotes Tourism Competitiveness

The 44th Greater Mekong Subregion (GMS) Tourism Working Group Meeting, held on 28-29 November 2019 in Siem Reap, Cambodia, was attended by more than 70 senior tourism officials and development partners. Delegations included national tourism organizations of the GMS countries, the Asian Development Bank (ADB), the ASEAN-China Center, the ASEAN-Korea Center, the ASEAN-Japan Center, Luxembourg Development, Pacific Asia Travel Association, and Mekong Institute.

Events

The Noi Bai-Lao Cai Highway is an integral section of the eastern link of the GMS Northern Economic Corridor, connecting Kunming in Yunnan province of the PRC with Hanoi, and Hai Phong and Cai Lan ports in Viet Nam. Photo by ADB.
Lao Cai, Viet Nam as an Investment Spotlight 

Viet Nam’s Lao Cai province has become a ‘promising destination for foreign investments,’ according to a feature on the Viet Nam Briefing, with its strategic location on the Greater Mekong Subregion (GMS) Northern Economic Corridor and its connectivity to the southwestern region of the People’s Republic of China (PRC). Key sectors of investment in Lao Cai include construction, tourism, and a

GMS in the News

Asian Development Fund grant financing for a project in Lao PDR helped scale up efforts to improve food safety and ensure plant and animal health by improving sanitary and phytosanitary capacity in the country. Photo by Asian Development Bank. 
Together We Deliver Highlights Lives Improved through Asian Development Fund Grants 

Together We Deliver: Grants for a Brighter Future is a special edition of the Asian Development Bank’s (ADB) annual publication featuring stories of lives uplifted across Asia and the Pacific through grant financing by the Asian Development Fund (ADF). The ADF provides grants to support activities that reduce poverty and improve the quality of life in “ADF countries”—the poorest and most vulnerable countries in the region.

Publications

Seated from left: Mr. Sok Chenda Sophea, Minister attached to the Prime Minister, Minister in charge of GMS Cooperation Program/GMS Minister, Secretary General, Council for the Development of Cambodia, and Mr. Ahmed M. Saeed, Vice President for ADB Operations in the Southeast Asia Department, the East Asia Department, and the Pacific Department at the 23rd GMS Ministerial Conference. Photo by ADB.
ADB Affirms Support for Future GMS Initiatives 

The Asian Development Bank (ADB) remains committed to supporting the future initiatives of the Greater Mekong Subregion (GMS) Program. Mr. Ahmed M. Saeed, Vice President of ADB, reaffirmed ADB’s support in his speech at the recently-concluded 23rd GMS Ministerial Conference (MC-23). The MC-23 was Mr.

Events

Heads of GMS country delegations participate in the 23rd GMS Ministerial Conference. Standing from left are Mr. Vu Dai Thang, Deputy Minister, Ministry of Planning and Investment, Viet Nam; Mr. Aung Htoo, Deputy Minister, Ministry of Commerce, Myanmar; Ms. Cheng Lihua, Vice Minister, Ministry of Finance, PRC; Mr. Sok Chenda Sophea, Minister attached to the Prime Minister, Minister in charge of GMS Cooperation Program/GMS Minister, Secretary General, Council for the Development of Cambodia; Mr. Viengsavath Siphandone, Deputy Minister, Ministry of Public Works and Transport, Lao PDR; Mr. Thaworn Senneam, Deputy Minister, Ministry of Transport, Thailand; and Mr. Ahmed M. Saeed, Vice President for ADB Operations in the Southeast Asia Department, the East Asia Department, and the Pacific Department. Photo by ADB.
23rd Ministerial Conference of the Greater Mekong Subregion Economic Cooperation Program

The Royal Government of Cambodia and the Asian Development Bank (ADB) organized the 23rd GMS Ministerial Conference on 17-18 November 2019 in Phnom Penh, Cambodia, with the theme “Greater Integration, Inclusivity and Sustainability in the GMS.”  The meeting brought together GMS Ministers and Senior Officials of the six GMS countries—Cambodia, the People’s Republic of China (PRC), Lao People’s Democratic

Article

Branding Brings Economic Opportunities for Women in Southeastern Myanmar

Through the ‘Made in Mon’ branding of local handicraft, women and the poor in Southeastern Myanmar are getting gainful employment opportunities.

ADB through a grant from the Japan Fund for Poverty Reduction initiated the project by upgrading handicraft production and processing facilities, providing design, manufacturing and marketing advice.

Multimedia


GMS Risk Communication Specialists Stress Importance of Regional Approach for Health Emergencies

Risk communication is a critical component of countries’ effective response to health emergencies. This is why it is one of the focus areas of the Asia Pacific Strategy for Emerging Diseases (APSED), the common strategic framework for World Health Organization member countries of the Asia Pacific region to effectively detect, prepare for, and respond to threats posed by emerging infectious diseases. Risk communication helps inform decision making, encourage positive behavior change, and maintain public trust.  

Article