Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

• Greater Mekong Subregion Tourism Sector Strategy 2016-2025

• Tourism Working Group (TWG)

• Mekong Tourism Coordinating Office website

Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat. 

ADB-financed GMS Project to Strengthen Urban and Tourism Infrastructure, Enhance Women’s Opportunities in Luang Prabang, Lao PDR

The Asian Development Bank (ADB) will support the sustainable, inclusive, and resilient urban development of Luang Prabang, Lao People’s Democratic Republic (Lao PDR), with financing worth $35 million via a concessional loan and a $10 million grant. The project is set to (i) improve the quality and coverage of urban infrastructure and services, (ii) strengthen institutions and capacity to foster climate and disaster resilient development pathways, (iii) promote inclusive and gender-responsive urban planning, and (iv) enhance women's leadership and economic empowerment. The Government of Lao PDR will complement the financing with in-kind contributions to support counterpart salaries and office facilities

Photo by Dennis Sylvester Hurd via Flickr (CC BY 2.0)

Cambodia and Lao PDR Report Continuous Drop in COVID-19 Cases in April Amid Festivities

Cambodia and the Lao People’s Democratic Republic have reported a steady drop in average COVID-19 cases per day in April 2022, according to a report on “Vaccination Rates, Effectiveness, and Safety” by the Asian Development Bank (ADB). In Cambodia, the average COVID-19 cases per day dropped from 164 to 18.4, and deaths decreased from 1 to 0.06, marking a fall in case fatality rate from 0.43% to 0.35%. In Lao PDR, daily infection rates declined steadily, averaging at 986 for April 2022 from 1102 in March 2022, while average deaths per day plateaued between 1 to 3.

Night scene in downtown Ho Chi Minh City, Viet Nam. Taken in 2019. Photo by Gerhard Joren/ADB.

Cambodia, Lao PDR, and Viet Nam Consider Plans to Revitalize Tourism

Cambodia, Lao PDR, and Viet Nam (CLV) are looking to revitalize tourism in the CLV subregion, and held a meeting on 4 May to discuss implementing the Tourism Development Plan for the Development Triangle Region (2020-2025) and Vision 2030. The working group plans to promote tourism in the triangle region through exhibitions, videos, logos and brands, with a focus on digital advertising. 

 A cruise ship in Ha Long Bay, Viet Nam. Photo by Bryan Lippincott (CC BY-ND 2.0)

ASEAN Tourism Ministers Make Plans to Gradually Reopen ASEAN Tourism    

The 25th Meeting of ASEAN Tourism Ministers held on 19 January 2022 in Sihanoukville, Cambodia, exchanged views on the way forward for the recovery of the region’s tourism industry. Bearing the theme “ASEAN – A Community of Peace and Shared Future,” the Meeting discussed the impact of COVID-19 on each ASEAN member state and emphasized the development of the tourism sector amid the coronavirus disease (COVID-19) pandemic. 

 

Decline in Tourist Growth 

ADB-supported Event Promotes Cross-border Trade between India and GMS Countries

Trade promotion agencies of Cambodia, India, Thailand, and Viet Nam held an event promoting cross-border trade connectivity between India and countries in the Greater Mekong Subregion (GMS) on 19 August. Representatives from each country gave briefings on their business environment and exchanged experiences in facilitating trade and investment cooperation. Noting challenges caused by COVID-19, they urged governments to take measures to help their small and medium-sized enterprises (SMEs) move beyond national borders and expand markets.

Lao PDR’s Se Kong, Viet Nam’s Quang Nam Provinces Jointly Launch the Dakta Ok–Nam Giang Border Gates

The Governments of Lao People’s Democratic Republic and Viet Nam inaugurated the Dakta Ok (Se Kong, Lao PDR) – Nam Giang (Quang Nam, Viet Nam) border gates on 14 August 2021, which were upgraded to international status this year. This new international cross-border point is expected to further boost bilateral trade, investment, and tourism, and promote opportunities for cooperation between Viet Nam’s central key economic zone and Lao PDR’s south-central region, as well as Thailand’s southeast region.

Luang Prabang Station along Lao PDR-People's Republic of China Railway Nears Completion

The Luang Prabang Station along the Lao PDR-People's Republic of China (PRC) railway is set to be completed in August, notes the China Radio International Vientiane. It will have two platforms, four tracks, and a station hall that can accommodate 1,200 passengers. The station’s roof incorporates a distinctive “three vertical lines, one diagonal” design in the steel structure.