Risk communication is a critical component of countries’ effective response to health emergencies. This is why it is one of the focus areas of the Asia Pacific Strategy for Emerging Diseases (APSED), the common strategic framework for World Health Organization member countries of the Asia Pacific region to effectively detect, prepare for, and respond to threats posed by emerging infectious diseases. Risk communication helps inform decision making, encourage positive behavior change, and maintain public trust.
Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.
The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.
This work has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.
In September 2017, ministers from the six member countries of the Greater Mekong Subregion endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development.
Focal Persons at the Asian Development Bank and Mekong Tourism Coordinating Office
- Steven Schipani
Viet Nam Resident Mission,
Southeast Asia Department
- Jens Thraenhart
Mekong Tourism Coordinating Office
Other Concerned Staff & Consultants
- Rhodora Concepcion
Thailand Resident Mission,
Southeast Asia Department
- Flordeliza Melendez
Regional Cooperation and Operations Coordination Division,
Southeast Asia Department/GMS Secretariat
Send inquiries to GMS Secretariat.
A pilot project has developed night markets in selected border towns in the Greater Mekong Subregion (GMS) to take advantage of the economic opportunities opened by infrastructure projects in the area.
Cambodia has long stretches of pristine beaches. However, tourism is highly concentrated in the area around the temples of Angkor. To spread the economic benefits of tourism, the Asian Development Bank is helping the Ministry of Tourism promote coastal tourism by improving infrastructure and environmental management.
An international seaport project in Southern Cambodia will serve as a gateway for direct ferry services to Viet Nam and later to other destinations in the Gulf of Thailand. The fast ferry services are expected to boost tourism in the Southern Coastal Subcorridor of the Greater Mekong Subregion.
The Mekong Business Initiative, sponsored by the Australian Government and the Asian Development Bank, is sourcing international investment and facilitating regional expansion for innovative startups.
The best tourism startups will converge at the 2017 Mekong Tourism Forum on June 6 to pitch their business plans to venture capitalists and industry experts.
ADB has helped turn former war-torn Greater Mekong Subregion countries of Cambodia, Lao PDR, and Viet Nam into a booming tourist destination.
PHNOM PENH, CAMBODIA (25 November 2014) – The Asian Development Bank has approved an $18 million loan to build a marine ferry terminal and other infrastructure in southern Cambodia to open up new opportunities for tourism beyond current popular destinations like the famous temples of Angkor.