Details

Funding

Project Description

The TA will strengthen the Mekong Tourism Coordinating Office-s capacity to coordinate multi-country experience development, marketing, and deliver knowledge services.

Progress (as of March 2021)

Ongoing. -with GMS counterpart contributions ($0.09 million/yr). Meetings organized to discuss key thematic multicountry routes. MekongTourism.org features multi-country routes and plots the 11 multi-country routes as defined in GMS Tourism Sector Strategy on Google Map. Sponsored by Thailand (TAT), MekongMoments promotes eight (8) multi-country routes including Thailand, powered by social commerce technology, featuring experiences in these geo-fenced areas, plus Thai Royal Projects. Mekong Mini Movie Festival campaign (MekongMinis.com) generated over 1 million video views and a media reach of over 22 million via 300 eligible shared videos, inspiring travelers all over the world. Now in its second year, results are expected to be even higher in terms of quantity and quality. Experience Mekong Collection (ExperienceMekong. org) curated over 300 small responsible travel businesses and social enterprises, promoting inclusive growth, secondary destinations, and sustainable tourism. Now in its 3rd year, in 2020 the Experience Mekong Collection Showcases will feature six responsible travel businesses, in partnership with Mahidol University (Thailand). In 2019, TAT invited 10 bloggers/ media influencers from long-haul market, e.g., Europe, the Americas and Africa to attend our project the -Southern Tourism Corridor (STC) Blogger FAM Trip on Gastronomy Tourism- during 19 - 26 August, 2019. This project aimed to explore Gastronomy Tourism along the Southern coastal tourism corridor connecting Chanthaburi and Rayong of Thailand to Kampot in the Kingdom of Cambodia and Phu Quoc in the Socialist Republic of Viet Nam, respectively.

Contacts

News and Multimedia

Tourists shop for items at the sprawling street market in Bangkok's Banglamphu district. Centered around Khao San Road, this neighborhood attracts the largest number of foreign tourists in the capital.
Source: ADB Flickr

Locals enjoy the greenery and open space afforded by the Sanam Luang, a public square just opposite Bangkok's Grand Palace. The Thai Fine Arts Department has listed Sanam Luang as a historical site in 1977.
Source: ADB Flickr

An ehtnic minority woman demonstrates traditional weaving at a cultural expo in Bangkok. Thailand's ethnic makeup is heavily obscured due to the hefty pressure of Thaification, Thai nationalism, and social pressure.
Source: ADB Flickr

Tourists and local passengers are waiting for an approaching BTS skytrain.
Source: ADB Flickr

Khaokoh Talaypu Resort, an example of eco-tourism. It is is located in the Khao Kho district, Phetchabun, Thailand.
Source: ADB Flickr

Mrs.Sukamol Jitsamorn, owner of Amazone Organic Farm in Phetchabun, Thailand, presents her finished products.
Source: ADB Flickr

Ho Chi Minh Square is the park in front of the city hall with the statue of Ho Chi Minh as tourists destination.
Source: ADB Flickr