Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

Greater Mekong Subregion Tourism Sector Strategy 2016-2025

Tourism Working Group (TWG)

Mekong Tourism Coordinating Office website


Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat

Fisherwoman in Stung Sangke river, Battambang province. Photo by Eric Sales/ADB. 

Proposed ADB Project to Help Boost Cambodia’s Fisheries and Tourism Sectors

A proposed Asian Development Bank (ADB) project will help finance two standard ports that will boost the fisheries and tourism sectors of Cambodia’s Kep province.  

A report by the Khmer Times shared provincial officials and ADB are working to establish the ports’ locations, according to Mr. Vao Sokha, Kep Deputy Governor.  


Night scene in downtown Ho Chi Minh City, Viet Nam. Taken in 2019. Photo by Gerhard Joren/ADB.

Cambodia, Lao PDR, and Viet Nam Consider Plans to Revitalize Tourism

Cambodia, Lao PDR, and Viet Nam (CLV) are looking to revitalize tourism in the CLV subregion, and held a meeting on 4 May to discuss implementing the Tourism Development Plan for the Development Triangle Region (2020-2025) and Vision 2030. The working group plans to promote tourism in the triangle region through exhibitions, videos, logos and brands, with a focus on digital advertising. 


The crowds are sparse in the ordinarily busy district of Chinatown in SIngapore. Shop owners estimate that business has dropped by 50% due to the COVID-19 crisis. 2020 Lester Ledesma/ADB.

Southeast Asia Sustainable Tourism Hub Launched at SEADS 2022

The Asian Development Bank (ADB) launched the Southeast Asia Sustainable Tourism Hub on 17 March 2022 at the third Southeast Asia Development Symposium (SEADS).  

Southeast Asia’s tourism industry is still reeling from the impact of the COVID-19 pandemic. To accelerate an inclusive and sustainable recovery, ADB is increasing its support for investments, capacity development, and knowledge.  


 A cruise ship in Ha Long Bay, Viet Nam. Photo by Bryan Lippincott (CC BY-ND 2.0)

ASEAN Tourism Ministers Make Plans to Gradually Reopen ASEAN Tourism    

The 25th Meeting of ASEAN Tourism Ministers held on 19 January 2022 in Sihanoukville, Cambodia, exchanged views on the way forward for the recovery of the region’s tourism industry. Bearing the theme “ASEAN – A Community of Peace and Shared Future,” the Meeting discussed the impact of COVID-19 on each ASEAN member state and emphasized the development of the tourism sector amid the coronavirus disease (COVID-19) pandemic. 

 

Decline in Tourist Growth 


Waterfall in Phnom Kulen, Siem Reap, Cambodia. Photo by Kim Seng (CC BY-NC-ND 2.0)

Ecotourism to be Developed in Cambodia's Siem Reap, Kampong Speu, and Koh Kong Provinces

The Government of Cambodia’s Ministry of Environment plans to develop and establish ecotourism in protected areas of Siem Reap, Kampong Speu, and Koh Kong provinces under the “Cambodia Sustainable Landscape and Ecotourism Project.” 

Areas that will potentially be developed include the Preah Jayavarman-Norodom National Park “Phnom Kulen”; the Oral Mountain Wildlife Sanctuary and the Central Cardamom Mountain National Park; and the Tatai and Peam Krasop Wildlife Sanctuaries. 



48th Meeting of the GMS Tourism Working Group (TWG-48)

The Government of Thailand with assistance of the Mekong Tourism Coordinating Office (MTCO) virtually convened the 48th Meeting of the Greater Mekong Subregion (GMS) Tourism Working Group (TWG-48) on 17 September 2021. The meeting was attended by representatives of the National Tourism Organizations (NTOs) of the six GMS countries—Cambodia, the People’s Republic of China, Lao People's Democratic Republic, Myanmar, Thailand, and Viet Nam—MTCO, the Asian Development Bank (ADB), World Bank, and other GMS development partners.



Chay Lap Farmstay in Phuc Trach commune, Bo Trach District, Quang Binh Province. The community-based tourism area was first supported by the GMS Sustainable Tourism Development Project funded by ADB. The People's Committee of Quang Binh province allowed it to partner with Oxalis Adventure Tours in order to upgrade the Farmstay to a four-star service. Photo by ADB

Viet Nam Eyes Development of Rural Tourism Powered by Digital Technology

Viet Nam is eyeing the development of rural tourism—such as community-based tourism, agricultural tourism, and ecotourism—backed by digital transformation.  

Viet Nam has around 365 rural tourism spots and more than 2,000 traditional craft villages with potential for development under rural tourism.